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Updated: Mar 9

For many, positions are the most valuable element of Insight Language. Not because visualizing concepts is particularly novel, but in how Definitions and Attributes unify teams around the 'positioning' task. When context is comprehensively articulated, teams collaborate at light speed.

There are three components of a sound position:

  1. Simplicity A strong position is only as complex or necessary for mutual understanding. Over the course of a project, the position will be put under a variety of stressors both logistical and creative. Unnecessary elements clutter and impede operation. When we prioritize simplicity, we make hard decisions early on, clearing the way for harmony and speed.

  2. Direction Positions represent complex, dynamic systems. We coordinate these environments to achieve speed outcomes, so putting out energy attention. In design, as in fashion, are how attributes react with one another to move us towards answers.

  3. Relevance There is no pride in designing a position no one understands. Positioning is a team activity, meaning recognizable shapes unify the group. Positions are nuanced by design, so don't be shy in recruiting archetypes that connect the team.


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