What to Do

The Ask

After three months of covid-centric content, Spilling the Quarantea needed an exit strategy. The host, Marshall Sandman, wanted a new segment that opened the floor to more substantial conversations on race relations in America.

O&R pitched What to Do as a segment, but the name stuck, and Spilling the Quarantea was permanently rebranded to
What to Do.

O&R

Brand Voice and Identity

Logo

Lockup

Logo Animation

Special Segments

Guests:

Marshall teamed up with Japanese Broadway star and internet personality Sumire to cover some of their favorite songs from Aladdin’s “A Whole New World” to “Shallow” from A Star is Born.

O&R delivered original arrangements and remote production services.

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273k views
23k likes