What to Do
After three months of covid-centric content, Spilling the Quarantea needed an exit strategy. The host, Marshall Sandman, wanted a new segment that opened the floor to more substantial conversations on race relations in America.
O&R pitched What to Do as a segment, but the name stuck, and Spilling the Quarantea was permanently rebranded to
What to Do.
Brand Voice and Identity
Marshall teamed up with Japanese Broadway star and internet personality Sumire to cover some of their favorite songs from Aladdin’s “A Whole New World” to “Shallow” from A Star is Born.
O&R delivered original arrangements and remote production services.